Branding is the lifeblood of any company. It not just how your business looks, it is how your business is represented. A strong brand can have a long term effect on your audience. Meaning, they will be able to quickly identify and recall your business to recommend to potential new customers.
How do you create a brand?
Before you can develop a brand, you need to identify what products or services your company is focusing on. While this may seem like a basic suggestion, often a business will pursue what looks appealing without considering their target market. A successful brand is made up of three major components.
- Mission Statement
- Color Palette
- Logo Design
Your mission statement is a major part of your brand. How you construct your message can help highlight a specific product or service. Beyond this, your mission statement is your promise to your audience about how you approach a job. For example, this is a great place to show if you are more customer service centered or if you put more emphasis on speed.
Selecting your color palette is more than just picking out colors. These colors will become a core part of your brand identity. They will also be used in your marketing efforts, be on social media, your website, digital ads, or any other form of visual advertising. Colors have the power to help persuade your audience because of the psychological effect each color or color combination can create.
If your business were to have a face, it would be your logo. It will be on everything, from business cards to letterheads to your website. A logo will be able to envelop the feeling of your company and will lean heavily on your color palette to increase your business’s recognition.
After your brand your business, you need to enforce it. A branding guideline will communicate the correct way to utilize your brand strategy. The guideline will share your color palette, logo and language your business wants to use and avoid.
As a full-service advertising agency, Emulous Creative is also a professional branding agency. We assist our clients with social media, video production, web design, and graphic design. Check out some of our work below and see what we have done for other businesses.