Diagnose your website’s health and boost SEO like a pro!
Creating a website can be very exciting for a new business owner. Services like WordPress, Wix, Squarespace, and Shopify, allow anyone to create a beautiful website in a day. However, once you have finished designing your shop, how do you know it is optimized? The answer is simple, by using a site audit tool.
What are Site Audits?
Website audits show you what issues your website may have, as well as a health score to let you know what your website’s health is. Audits are a great way to measure your SEO, by revealing broken links, duplicate content, mobile device issues, and other SEO issues that are holding you back.
A site audit can also be used for SEO analysis, keyword research and help to build links. Together this can help you narrow down what customers are looking for and what search engines are looking for.
Can site audits increase traffic to your website?
You may have sought out a website audit because you are trying to boost the incoming traffic to your website. While the site audit itself will not generate more website traffic, it can help identify issues that may be affecting your search engine optimization (SEO).
Another way to identify issues with traffic is to use Google Analytics (GA) and Google Search Console (GSC). GA will let you know the number of users your site receives and depending on how in-depth you have set up your analytics, you can also learn about your audience. GSC will help you see what the search engine sees, as well as identify keywords that are bringing traffic to your site.
By combining all three tools, your audit report, google analytics and google search console, you can really comb through your site and improve your technical SEO.
How can you boost your SEO?
While the answer to this question will change depending on the nature of your organization, there are simple tasks you can perform to ensure the google bots see your site. While it is important to understand how search engines work, you need to keep the focus on the readers. At the end of the day, Google isn’t going to send you money because they liked the format of your page or blog post.
Having unique meta descriptions on the pages on your site is a great start. This can help you set the mood for what will appear on the screen, and even help you determine the number of webpages needed. By planning out your pages to have a specified topic, you help build a better user experience and stronger page SEO.
Your title tags should also be used appropriately. H1 tags not only stand out to identify the topic but also create a guide for search engines. H2 tags should support the H1 title, and so on. Title tags should create a hierarchy for your content to guide your audience through the content, enhancing the user experience on your site.
As you can guess, internal links are used to guide your audience from page to page on your site. You can have these links in the navigation menu at the top of your pages, or work them into the content to create a fluid flow from topic to topic.
Your sitemap, robots.txt, follow and index rules all make up your technical SEO. These rules tell the search engines what you want them to see, and therefore what you want them to report on.
Think about the walls in your house, you paint them and hang art or photographs to take a plain looking space and make it appealing. Technical SEO would be the wood framing inside the wall that holds it up. While you do not see it, it is still very important.
Think of link building like a spider’s web. The larger your web and the more strands of silk you have, the better the chance to catch a fly. In this case, your target audience would be your fly. You want to find sites that either align with your niche or your location.
Where can you get a site audit?
Now for the million-dollar question, where can you find a trustworthy tool to give you a site audit? We provide a simple site audit below. By filling out the form, you can get a basic audit for free, and there are no strings attached. After you have received your audit, one of our professionals will contact you to make sure you have no questions about the report.
Updating your site for SEO
Now that you have access to a free site audit, google analytics, and google search console, you can update your website. If you are unsure of how to update your site, we strongly encourage you to reach out to a professional (like us) to help.
We strongly believe it takes a community to make a business work, which is why we take the time to create these blogs. If you spend all your time learning how to be a website and SEO guru, who is running your business? The reason we offer a free site audit is that we want to see your business succeed!