Digital Marketing
Utilizing digital media channels to market your products or services to potential customers is what we call digital marketing. Buying ads on digital channels, creating websites, landing pages and emails are all part of digital marketing.
Because primarily uses the internet as a marketing channel, digital marketing is commonly referred to as online marketing or internet marketing. However, this ignores one of the fastest growing sectors, mobile devices. Text marketing is a simple and effective way to retarget customers.
What can Digital Marketing do for you?
Unlike traditional marketing, digital marketing supplies advertisers with more insights. Giving us more information about the customer’s journey through our marketing efforts. We are even given detailed information on who the user is such as age, sex, and location. This information helps the content marketer working on a campaign more insight into how to craft the message.
A great digital marketing tactic includes using social media. When combining a digital marketing plan with social media marketing organizations can raise brand awareness. Creating content on social networks based on your keywords helps keep your marketing efforts consistent. You can also increase your ranking on search engines by showing your organization is highly relevant to the search phrases.
Types of Digital Marketing
There are several types of digital marketing. Each type carries different strategies and tactics to maximize your exposure without exhausting your budget.
Web Design
Website design is the first step to making sure each visitor has a great user experience. Having a responsive design requires knowledge of both basic graphic design practices and interaction design principles. The end result is a customized website that appeals to both your target audience and search engines.
Web Development
Taking a web design and implementing it to the internet is what website development is all about. Web developers know HTML, CSS, and javascript, and use these programming languages to create wonderful websites. Out team at Emulous Creative utilize front end development to make maintaining websites easy for our clients.
SEO
Search engine optimization, or SEO for short, is the process of making your web pages search engine friendly. Search engines work by providing relevant results to topics people search. Proper use of title tags, meta tags, meta description, and link building are all ranking factors.
SEM and PPC
Search engine marketing, or SEM, is when you advertise on a search engine to gain visibility in search results. Pay per click, or PPC, is the act of placing ads online to drive traffic to your digital headquarters. PPC advertising consists of display ads, search ads or text ads, and shopping ads. PPC campaigns boost search queries and can be controlled to match your budget.
Email Marketing
Email marketing campaigns are a great way to retarget your customer base. Email marketing is a powerful marketing tool that allows you to automate emails, whether they are email newsletters or promotions. Effective emails provide a simple call to action,driving up open rates and ultimately increase click through rates.
Text Marketing
While email marketing is great, users often ignores emails or mark them as spam. Text marketing allows you to bypass that issue by sending a mass text message to phone numbers collected from customers. Text message marketing campaigns can look identical to email marketing campaigns. The major difference is the message goes directly to the target audience’s mobile phone.
We’ll make it easy for you
We could talk all day about advertising, but we would rather talk with you about your needs. That is why we are making it easy for you to contact us. It is all the same to us, so use the method that you are most comfortable with.
While we would love the chance to meet you and your team in person but understand the need to meet virtually or over the phone at times.