Marketer’s Field Guide – Hashtags, Everyone’s Favorite Trend

Marketer’s Field Guide – Hashtags, Everyone’s Favorite Trend

The Hastag – Everyone’s Favorite Trend

The Marketer’s Field Guide is our very own podcast produced by Chase Webster and Josh Dunn. Episode 4, ‘Hashtags,’ covers the impact of social media hashtags and the different ways they are used both positively and negatively. They have come a long way from the original pound sign and have been mainstream for a while now. In today’s episode, we cover their history, use in digital marketing, benefits and pitfalls, and more.

STOP! Don’t include too many

Deciding on your hashtags should start by looking at your brand and the topic of your post. While the number of “optimal hashtags” varies by social media platforms, we recommend using no more than six altogether as a general rule of thumb. The sweet spot is around three to five for most use cases. A large part of this will depend on your target audience and what engaged fans of your content want to read.

Recommended Types

Chase talks about his preferred hashtags when working on social media. Picking the right ones has never been more critical when you are trying to stay within the selected range of three to five per post.

We recommend the following:

  • Location – These are one of the most important aspects of a local business’s social media strategy and are validated by great results.
  • Event/Product or Service – We recommend including this for your event, product, or service. Doing so will keep all relevant info for specific topics linked together.
  • Company – It’s essential to continue pushing your brand and establishing a social media presence that fits your message.

Recommended Hashtags Per Social Media Post by Platform

The following recommendations are being made through our research and may not be 100% accurate in some scenarios.

  • Hashtags on Facebook – Three from the preferred list above (location, event, company)
  • Hashtags on Instagram – Between four to six depending on who you are tagging and their purpose
  • Hashtags on Twitter – One to two to account for Twitter’s higher frequency of posting

Summary

Hashtags are here to stay, so it’s essential to know how to use them effectively and avoid any potential bans across your favorite social media platforms. Next time you are planning your content stop and think about what your message is truly about, and your target audience is. If chosen correctly, a little can go along way in terms of growing your business online.

Resources

Marketer’s Field Guide – Social Media in Advertising

Marketer’s Field Guide – Social Media in Advertising

How to use social media to enhance your advertising.

The Marketer’s Field Guide is our very own podcast produced by Chase Webster and Josh Dunn. Episode 4, ‘Social Media’, covers the impact of social media with your advertising efforts. We discuss the difference between social media management and social media marketing. Finally, we talk about our approach to handling social media as a whole.

Why use social media?

Social media allows business owners to share experiences and communicate with their customers on a daily basis. The benefits of social media can be leveraged by everyone from small business to enterprise level businesses.

In today’s episode we cover the following:

  • Impact of social media
  • Management vs. Marketing
  • Our take on social

Impact of Social Media

At first glance, the impact of social media is one that is undervalued. Sadly, it is often written off as an afterthought to the success of a business. With proper training and resources, we’ve seen social media be the driving force in a business’s success. Bringing in more organic reach, increasing brand awareness, assisting with reputation management, and boosting customer retention to name a few.  

Management vs. Marketing

It’s common to get aspects of social media marketing mixed up with the management side of things. Both require a great deal amount of work and are enhanced by each other.

Management

Management is the act of overseeing your social profiles and a variety of social media management tools. Tools can help to create, schedule, analyze, and engage with content on a number of different social networks. Social managers usually rely on one or two tools to help save time and act on a social media strategy.

Marketing

Marketing is the practice of using social platforms to gain attention and traffic for your business. The marketing side of things plays an integral role in creating an overall strategy and implementing that through management.

Those interested in social marketing may look into:

  • Social media analytics
  • Brand awareness
  • Organic Reach
  • Target audience

There’s no right way to do either management or marketing. Ideally, both are used in tandem to successfully create an overall marketing strategy. Your strategy is what allows people to interact with your company any day of the week and around the clock.

Our Thoughts

The depth of social media is one of its biggest charms. It allows business owners to explore a number of different types of content while establishing a reputation among customers. Best of all, social media can be one of the most budget-friendly marketing platforms available today.

We encourage everyone to look through social media profiles of their favorite brands to see what they are doing. Remember, there’s no right way to do any of it. It’s important to make sure you have a marketing strategy and a marketing plan that can help pave the way.

Have questions for us? Feel free to comment below to have them answered!

Helpful Resources

Marketer’s Field Guide – The Proper Use of Video in Content Marketing

Marketer’s Field Guide – The Proper Use of Video in Content Marketing

The Proper Use of Video in Content Marketing

The Marketer’s Field Guide is our very own podcast produced by Chase Webster and Josh Dunn. The ‘Proper Use of Video’ covers a few key points about integrating video into your content marketing strategy. 

Why use video?

Videos can help build an audience for your brand. Video marketing has three main points that make it so desirable. It is:

  • Powerful
  • Influential
  • A great “Show and Tell”

Videos bring your subject to life through a unique combination of storytelling and visuals. By utilizing strong visuals, you can capture your audience’s attention. When coupled with a narrative, your videos can lead to more engagement with your audience. Finally, video’s “show and tell” capabilities result in improved retention with your viewers.

What is the secret formula to a successful video?

There is more to making a video than simply recording. Successful video marketing is a result of:

  • Strategy and Execution
  • Setting goals
  • Adding entertainment without diluting your message
  • Trimming the “fat”

Planning out your thoughts and knowing your goal will help you get to the point. By getting to the point quickly, you can make your video content more engaging by adding in some entertainment. Cut out any pauses or mistakes and polish your final video. Now you have great content that gets to the point and is entertaining.

What are some common mistakes to watch out for?

Even if you plan out your videos, you can still find yourself with low engagement. Some common mistakes we have seen include:

  • Just filming for the sake of being video
  • Rushing a project
  • Going “over the top” in your delivery

While video is powerful, sometimes you do not have enough content or time to make a video. Rushed videos may skim through the planning stages, lead the presenter to be underprepared, or even keep the editor from being able to add in the entertainment that your audience expects. Presenter’s going “over the top” is another common mistake and can be awkward for your viewers. As a result, they may stop watching the video or you could end up with your subject becoming more of a joke.

How can video enhance your brand?

If you are looking to create content to enhance your brand and connect with your target audience, video is a great option. Videos rank great with search engines and can make seo friendly websites. With proper planning, videos can enhance your marketing efforts and elevate your brand.

Do you have any thoughts or questions you like to share?

We are very excited to be able to bring you this podcast and would love to hear your feedback. Please contact us if there is a topic you like to hear about or any questions you have about anything you heard in this episode.

Marketer’s Field Guide Episode 2 – Branding

Marketer’s Field Guide Episode 2 – Branding

Welcome to the Marketer’s Field Guide!

The Marketer’s Field Guide is our very own podcast produced by Chase Webster and Josh Dunn. During our first episode, we lay out what you can expect to hear moving forward.

Do you have any thoughts or questions you like to share?

We are very excited to be able to bring you this podcast and would love to hear your feedback. Please contact us if there is a topic you like to hear about or any questions you have about anything you heard in this episode.

The Marketer’s Field Guide: Intro Show

The Marketer’s Field Guide: Intro Show

Welcome to the Marketer’s Field Guide!

The Marketer’s Field Guide is our very own podcast produced by Chase Webster and Josh Dunn. During our first episode, we lay out what you can expect to hear moving forward.

Do you have any thoughts or questions you like to share?

We are very excited to be able to bring you this podcast and would love to hear your feedback. Please contact us if there is a topic you like to hear about or any questions you have about anything you heard in this episode.